Harris Kreichman – Allow your emails to speak to the customer
Harris Kreichman is the owner of eTargetmedia, a leading name in the USA when it comes to digital and email marketing. He is a certified marketing professional and has more than 20 years of valuable experience when it comes to planning and executing successful email marketing campaigns for his clients. He says that the biggest advantage of email marketing campaigns is that it is affordable and works for all businesses irrespective of their niche.
However, the competition in the market is intense, and in order to reach out and connect with the targeted audience successfully, you must ensure that the content in the email speaks to the customer directly. This means your brand should interact with the customer in such a way that they invoke an emotional response and encourage a personalized touch. Now the question that most businesses ask him is how?
How can you make your emails interactive enough for success?
In order to create a personalized email, you can take the help of GIFs. This is a good token of personalization that helps you to connect with the targeted customer with relevant content. You must create an email list for all your customers and segregate them as per their buying patterns and demographics. This will make it simpler for you to reach out to them at the right time with relevant content.
You can use dynamic emails that help you to make the experience enjoyable for the customer. Of course, you need to insert the right dynamic content that will appeal to your targeted customer to invoke a positive response. You can begin by deciding on easy triggers like gender and location to help you create the perfect dynamic content for the targeted customer with success.
Harris Scott Kreichman says in order to make the email content more interactive and enjoyable; you can insert links to videos as well. If you compare video files to GIFs, you will find they are larger and take more time to load. He suggests that you keep your video short and sweet so that customers have an enjoyable experience with them. Make sure that the video is properly embedded in the email. If you really want to remove load times for the customer altogether, you can hyperlink the video to a GIF file or a still image. This, too, works well for your business and customers when it comes to improving the levels in interaction in your email marketing campaigns.